At the Conventional Level of moral development, the motivation is primarily driven by:

At the Conventional Level of moral development, which is part of Lawrence Kohlberg's theory, individuals are motivated primarily by the desire to be perceived as good by others. This level typically includes individuals who focus on maintaining social order, adhering to rules and expectations that are prevalent in their communities, and striving for approval from their peers and society.

At this stage, moral reasoning is influenced by social relationships, and individuals tend to evaluate actions based on the feedback they receive from others. Their motivations often stem from a need for social acceptance, as they wish to be viewed positively by those around them. This emphasis on gaining approval and maintaining harmonious relationships reflects a key feature of moral reasoning at the Conventional Level.

In contrast, avoidance of punishment, personal values, and adherence to self-imposed principles are associated with earlier or later stages of moral development. Avoidance of punishment is often linked to the Preconventional Level, where individuals are motivated by the direct consequences of their actions. Personal values and ethics relate more to the Postconventional Level, where individuals begin to develop their own moral principles that may transcend societal norms.